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The Right Price and The Right Market Strategy To determine the right price range for your Highlands County home we need to do some research and find similar homes that have sold recently, called “comparables” or “comps”. We need to look at the condition of the homes at the time of sale, the nature of the transaction, the financing terms, the time it took to sell, the location and the comp’s features. We select 3 active comparables and 3 comparable that have sold. This tells us what buyers were willing to pay recently for a comparable home in Highlands County and who your competition is. With this information we can create a price range rather than a fixed amount. Our goal is to get you the most money in the shortest amount of time with the best terms possible. Using a price range rather than a fixed amount allows us to test the market without scaring away potential buyers by overpricing. The Right Marketing Strategy Highlands County enjoys a wide range of buyers, such as snowbirds looking for 55+ communities, out of state investors buying rental properties, local first time home buyers etc. We need to determine what type of buyer is most likely to purchase your home? Looking at your home’s features, location and price range will help us identify the future buyer. For example: your home is located in a deed restricted golfing community with an annual HOA fee. Your asking price range might be above what the average first time home buyer in Highlands County is able to afford. Your most likely buyer is going to be a "Snowbird" that enjoys golfing and the comfort and amenities of a well maintained, deed restricted community. If your home is a bit older, needs some TLC and is located close to schools and shopping, we are looking to market to first time home buyers. Marketing materials might therefore include information about down payment assistance programs, information about schools and recreational facilities near by. |