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Advertising Your Property As we have said before, your home can be priced perfectly and maybe even under market value but if nobody knows it's for sale, then it probably won't sell. MLS - the biggest advantage the Multiple Listing Service has to offer is exposure to co-operating brokerages and their agents. This means your property data is accessible to hundreds of agents in Highlands County, thousands of agents in Central Florida. This means, you don't just have two agents working for you, you'll have hundreds! Print Advertising - with the advent of the Internet, print media has lost more and more in market share. Remember how many major metropolitan newspapers went out of business in 2008? When it comes to real estate, over 85% of buyer search for their next home online, they never pick up a paper to browse classifieds. Our goal is to get your home sold and that's why we opt to advertise your home where today's buyers will be looking for it - online! However, we run a monthly one-page color ad in "Highlands Homes", a real estate magazine, which is distributed for free allover Highlands County. Open House - We enjoy holding Open Houses. We don't mind them at all. However, we'd like you to know that less than 2% of homes actually sell as a direct result of an Open House. So, who are these people that go to Open Houses? We've come across many "tire kickers", some folks told us straight up that they are re-doing their kitchen and are looking for ideas. Many stop by because they've seen the sign and were nosy. None of these are potential buyers. Will we hold an Open House for you? Sure! Do we rather rely on other avenues to actually sell your home? Absolutely! The Internet - As previously mentioned, the Internet has taken the place of traditional print media when it comes to advertising. This holds especially true in real estate. The internet gives buyers access to ALL listings for sale and these listings include color photo graphs, video tours and detailed specs and discribtions. No newspaper ad can deliver that! As our client, you will find your home showcased on all the major real estate websites such as Google, Yahoo, Realtor.com, Active Rain, Coldwellbanker.com, Century 21.com, ERA.com, Zillow, Trulia, Twitter to name just a few. Most of these sites feed to secondary sites that cater to regional areas. In a nutshell, if buyers are looking to purchase your type of home, they will find the listing online! |